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Why ASTERLILI?


With K-beauty becoming more and more popular, we know there are many options in the market to shop for Korean Beauty products. However, more options could also bring more confusion when trying to decide what products are the best for you and where to purchase them from. Here are 6 reasons why we know ASTERLILI is right for you!

Cost - Our prices are for the most part lower or the same as many U.S K-beauty online retailers, never higher. One of our goals is to provide affordable skincare to all, so we rather mark up less in order to offer lower pricing. Also, in many instances, the reason why we are able to mark our prices lower than other online retail stores is that we are a small business with less overhead costs. This allows us to provide a personalized level of customer experience without the high markups

Product Quality - Every single one of our products has been tested by our founder herself or by testers of various skin types. We have an extensive curation process and choose our selection based on a long list of criteria with the  3 main focuses being:

Ingredients: We like products formulated with simple and gentle ingredients so we navigate towards brands that design their products with that in focus.

Efficiency and Results: We test our products to see how efficient they are and how accurate their claims are. Our store is tailored to the modern woman who is always on the go, so efficient products that deliver good results with a minimal amount of work is a must-have.

 Value: When choosing our products we also balance value vs. results. Affordability is one of the main concern for us so we like to offer products that give our customers good results for the price they are paying. We believe with Korean Beauty high quality does not always have to be expensive.

Fast order processing and shipping - We offer same day order processing which is something that no Korean beauty online store does in the area. All orders placed by 2 pm EST are shipped out that same day. We also offer Priority Mail shipping in which customers in the US are guaranteed delivery in 2-3 days. For customers in MA or surrounding areas, they will get their orders in 1-2 days max.

Brands availability on the East Coast - We carry high-quality brands that are not easily accessible on the East Coast. Some of our products can be found in online stores located on the West Coast but customers in our areas have to wait for a longer processing and shipping time in order to get them. We offer faster accessibility to really good brands such as Heimish, Hanyul, and Pyunkang Yul among others to everyone across the US.

We are not just another K-beauty store - Our motto “K-Beauty - For the Modern Woman on the go" allows us to approach K-beauty in a different way compared to other K-Beauty online retailers. Asterlili is a store for you, the modern woman, and our main focus is to of course provide solutions to support and help you. We choose only brands and products that complement the busy lifestyle of today's modern women. We offer skincare and makeup brands that are versatile, efficient and affordable.

Women's Empowerment and Community Give Back - We support the future women leaders of tomorrow through our Sorority Affiliates Program where we give guidance to sororities and partner with them to raise money to support not only their individual growth but also important female causes like breast cancer awareness, stopping domestic violence, and gender equality in the workplace. A portion of our sales is also donated to organizations that help fight for women’s causes as a way for us to give back and help with the many challenges women face in today’s society.

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